For us, 2015 was a whirlwind year filled with growth, expansion, and learning. We nearly doubled our full time employees, laid roots in 5 new cities, and learned a lot about the global theater community. 525,600 minutes later — here's a look at what we discovered about theatergoers this year.
2015 in Review
We grew from one location to six, spanning two continents and four time zones.
We now have users from 188 countries.
We doubled the number of employees on our team.
49 top hats,
1 grand piano,
and 1 timid puppy, Roy.
Our app was opened 10.1 million times.
We sold 328,000 tickets to 107,000 customers.
Our customers collectively spent 65 years at the theater, and 37 years browsing TodayTix.
We saved users $8.5 million, enough cash to buy 4.4 million cups of coffee.
We collected over 1.1 million lottery entries.
Our customers shared via social media over 340,000 times.
Who you are
The Broadway League
The median age of the Broadway theatregoer is 45 years old
The median age of the TodayTix customer is 30 years old
Source: TodayTix billing zip codes.
Source: TodayTix customer Facebook likes
How you buy
When it comes to procrastinating, we were surprised that regardless of age, our users all behave similarly. However, we did learn that men are much more likely to purchase on the same day. (Take from that what you will.)
The most popular time to buy tickets is Saturday between 10A.M. and 12P.M.
Knowing a customer's age did not tell us how far in advance they would purchase.
Men are 30% more likely than women to purchase tickets on the same day as the show.
Not surprisingly, our users want to know immediately when their show is available by setting an alert. Hamilton continues to Blow Us All Away with over 1,000 alert requests per week.
- Something Rotten
- A Gentleman's Guide to Love and Murder
- The Curious Incident of the Dog in the Night-Time
- Spring Awakening
- Finding Neverland