Theater tickets are just a tap away.

Getting theater tickets has never been easier.

TodayTix is the first and only free mobile app for iOS and Android that provides access to the best prices on last minute theater tickets, booked same-day or within a week’s time. Operating in the world’s most iconic theater markets, TodayTix secures the best discounted and full price tickets available for the most sought after shows in New York City, London’s West End, Chicago, the San Francisco Bay Area, Los Angeles, and Washington, DC.

TodayTix aims to make theater a readily-available and exciting option for everyone. Through its personalized, intuitive and easy-to-use service, TodayTix delivers an efficient, affordable and reliable user experience for aspiring theatergoers.

Expanding on their mission to make theater more accessible, TodayTix now has 150+ partnerships with many theater institutions globally, including The Public Theater, Roundabout Theatre Company, Blue Man Group, Manhattan Theatre Club, MSG Entertainment, The Metropolitan Opera, St. Ann’s Warehouse, Ambassador Theatre Group, Nimax, Really Useful Theatres, Delfont Mackintosh Theatres, Shaftesbury Theatre, SHN, San Francisco Playhouse, American Conservatory Theatre, ODC Dance Company, Arena Stage, Shakespeare Theater Company, Woolly Mammoth Theatre Company, Center Theatre Group, Geffen Playhouse, The Wallis Annenberg Center for the Performing Arts, and LA Opera.

Our Story

It starts in pretty much the same way every great tech start-up begins: nearly two decades ago at a performing arts camp in Upstate New York. A terrifying thought: two singing and dancing 12 year olds met and became friends, not yet knowing their place in the theater world, but surrounded by a deep passion for the arts. As summer camp became a distant memory the two moved down different paths.

Years later, Merritt graduated from Stanford University with a double major in economics and drama. He became an M&A Analyst at Lazard Freres and from there was hired by viagogo, Europe's largest ticket marketplace. He stayed close to theater, producing The Merchant of Venice on Broadway in 2010 and Death of a Salesman in 2012, which won him a Tony Award.

Brian attended the University of North Carolina at Chapel Hill, becoming an entrepreneurial investor and strategist focused on the convergence of technology, commerce and creative thinking. He held various roles in the professional arts world, including being one of Broadway's youngest producers at age 23.

In their modern theater experience, they were observing troubling trends around them: aging demographics, poor user experience and exceptionally high ticketing fees. Frustrated by the lack of innovation in the theater industry and the challenges they faced as producers selling tickets, they decided to come back to theater full-time to launch TodayTix in 2013. By adding mobile technology and adapting to consumers’ last-minute buying habits, Brian and Merritt hope to not only bring audiences to live theater more often, but also to introduce new and tech-savvy audiences to theater.

From our executive team

Merritt headshot

Merritt Baer

CEO & Co-Founder

linkedin icon

By connecting new audiences to the best of Broadway at affordable prices in just a few taps, we are growing audiences and helping productions reach a modern demographic.

Merritt started his career in mergers and acquisitions at Lazard, before moving to Europe to lead the primary inventory division at viagogo, the world’s largest ticket marketplace. He became a Broadway producer in 2010 (The Merchant of Venice), and later produced Death of a Salesman (Tony Award Winner) and Romeo and Juliet. In 2012, he teamed up with his life-long friend, Brian Fenty, to launch TodayTix.

Brian headshot

Brian M. Fenty

Chairman & Co-Founder

linkedin icon

Empowering curious, gifted innovators to unite and expand global theater audiences.

Brian has led and managed varied private investments across a broad range of industries, focusing on product and talent. He is an active adviser to start-ups, growth stage companies and management teams. Previously an MD at Hamilton Investment Partners. Currently, Brian serves on the Board of The Institute for Arts and Humanities at UNC-Chapel Hill, where he received his Bachelors degree in Marketing and Entrepreneurship.

Max headshot

Max Talbot-Minkin

VP of Product & Design

linkedin icon twitter icon

Upending industry norms and leveraging user-centered design to create a ticketing experience that is beautiful, personable, and effortless from start to finish.

Max is responsible for customer experience, product development, and design at TodayTix. He formerly worked as an innovation and strategy consultant for the Samsung and Adidas accounts at ReD Associates. Max holds a BA in Computer Science from Columbia University and a Master of Design and MBA from the IIT Institute of Design.

Darius headshot

Y. Darius Suyama

VP of Geographic Expansion

linkedin icon twitter icon

Cultivating a new generation of theatergoers across the US, UK, and around the world by making the arts more accessible through inspired innovation.

Darius leads geographic expansion efforts for TodayTix. He formerly worked as an account manager/supervisor at SpotCo, where he represented over 35 Broadway, off-Broadway and touring shows, including six Tony Award-winning productions. He served as associate producer of The Glass Menagerie on Broadway (2013) and has been a guest lecturer at the Commercial Theatre Institute.

Sarah headshot

Sarah Bidnick

VP of Marketing

linkedin icon twitter icon

Spreading the word that finally there is a fun, convenient way to get to the theater—and it’s not as expensive as you thought it was.

Sarah drives global marketing, both for the TodayTix brand and individual products across mobile, web, social, and above the line channels. Previous to TodayTix Sarah led client services for The Fearless Group, a full service agency in NYC; clients included Johnson & Johnson, MetLife, Ergobaby, and Security Benefit, a Guggenheim Company. Sarah has also been part of or consulted for a handful of digital media start-ups in NYC.

Yuri headshot

Yuri Broze

VP of Data

linkedin icon twitter icon

Leading groundbreaking industry research to better understand theatergoers in order to create improved experiences and intelligent recommendations.

Yuri is responsible for business intelligence, data infrastructure, customer privacy assurance, and model-based optimization efforts. Formerly, he was Director of Data Science at Nomi, where he helped architect and code the company's core in-store analytics product. Yuri has a PhD in Music Theory, an MS in Statistics, a BS in Biochemistry, and a passion for stride piano.

Partnership opportunities

Show listings

TodayTix is interested in partnering with top productions to list their inventory on our services.

Strategic partnerships

TodayTix is always looking for innovative services and partners to expand our platform.