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How Broadway Crew is making a difference on Broadway

June 6, 2022 by TodayTix
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Just like TodayTix, Broadway Crew strives to increase ticket sales and get patrons into seats at a time when Broadway needs it most. Amid the various waves of COVID-19 since theatres have reopened, attendance at most Broadway shows has fluctuated. (Even Hamilton has had availability the week of!) More and more patrons are buying their tickets last-minute rather than planning to see a show months in advance.

Broadway Crew is working with shows big and small to promote same-day ticket sales, and the theatre industry needs this support more now than ever. The core of the Crew’s business is promoting shows, helping patrons find the perfect show, educating people on Broadway as a whole, and instilling the joy of theatre in each patron.

Broadway Crew members also work special events like BroadwayCon and the Pride March, pass out flyers in high-volume areas, and distribute promotional materials to bars, local businesses, and hotels across the city. Now, Broadway Crew and TodayTix are working together to spread the news about all the Broadway ticket deals available on TodayTix every day. All these efforts raise awareness that Broadway is back with more availability and affordability than people thought possible.

Most tourists, and even some locals, have no idea that you can get tickets for less than $75 on the day of a show! Lots of same-day tickets, including exclusive low-priced Rush tickets for Broadway and Off-Broadway shows, are available on TodayTix. Broadway Crew works with TodayTix and beyond to educate, motivate, and inspire theatregoers all over the city to snatch up those tickets and hopefully be theatre patrons for life.

Broadway Crew’s motto is “elevating the art of in-person promotion,” and its members strive every day to be the best face for Broadway. They give unparalleled customer service and truly believe in the holistic approach to live theatre: the theatre experience begins with your ticket purchase, and ends when you get home from a show. Purchasing tickets, taking photos under the marquee, grabbing a glass of wine or a souvenir magnet at the show — all these are key components to this intimate and shared art form we all know and love. 

That is Broadway Crew’s and TodayTix’s shared ongoing mission: to work with shows to increase positivity in this experience, so patrons are left with nothing but fond memories and anticipation for their next show.

Get tickets to a Broadway show on TodayTix.