About White Pearl
Clearday is a cosmetics company on the rise: Based in Singapore, launching a global skincare line, and bringing a start-up mentality to the big leagues. But a draft ad for their latest skin whitening cream surfaces on YouTube, gathering views and outrage. As morning nears in the U.S. market—19,643 views. 467,327. 654,398.—Clearday’s all-female team hustles to contain the damage before Buzzfeed weighs in. Someone’s definitely getting fired. A comedy from rising Thai-Australian writer Anchuli Felicia King about toxic corporate culture, selling whiteness, and shame as both a cultural commodity and canny marketing strategy.