Rethinking Arts Marketing for the 21st Century: Understanding Arts Buyers’ Media Habits & Influences
About Rethinking Arts Marketing
Although we’re twenty years into the 21st century, many arts organizations are still relying on 20th-century marketing tactics. In today’s crowded landscape, arts organizations must prioritize patrons’ attention, engagement, and loyalty. In 2019, Capacity Interactive worked with arts organizations across the U.S. and Canada to survey over 18,000 recent ticket buyers. The main goals were to understand their media habits and influences when deciding to purchase tickets to arts events.
This session will reveal more results of the Ticket Buyer Media Usage Study and explore the flywheel model of engagement, which illustrates that effective marketing is about creating delight and reducing friction. Using data and case studies, this session will help you reimagine your organization's marketing and outreach practices.
Speaker: Erik Gensler, President, Capacity Interactive
30 minutes: Breakfast and networking
90 minutes: Session and audience Q+A