Developed during the 2018 Alley All New Festival. Millions of women across America rely on Dr. Irving Baer and his daytime talk show to help them lose weight, manifest their destinies, and take their health into their own hands. Then, a take-down piece of journalism goes viral, leaving his career hanging in the balance, his marriage on the rocks, and his carefully maintained public persona in peril. In the frenzy of crisis management that follows, one thing becomes clear…if Irving Baer is going to fall from grace, he’s bringing everyone else with him. Eliza Clark’s hilarious new comedy exposes the shaky foundations of the wellness industry, the fleeting nature of 21st century fame, and the relationship between the powerful men who dole out advice and the women who are supposed to receive it with a smile.