About Longacre Theatre
The Longacre, named for Longacre Square (now Times Square), was built by producer/manager H.H. Frazee (also known as the owner of the Boston Red Sox who sold Babe Ruth to the Yankees). After Frazee fell into financial difficulties, the theatre changed hands many times before being sold to Astor Theatre Incorporated, a Shubert subsidiary, in 1919. WOR leased it from 1943-1953 as a radio and television playhouse.
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Transportation & Parking
Icon Parking (257-259 West 47th Street) Icon Parking Systems (235 West 48th Street)
E50th Street (8th Avenue)